Facebook Avatars & Banners
I redesigned our visual brand identity for our Facebook page keeping in mind that we were appealing to the parents and caregivers of kids 6-12 so it needed to have a sophisticated feel while keeping the fun visual identity of National Geographic Kids.
Brand Refresh
We redesigned our visual brand identity in 2018 to capture alignment with the new Nat Geo Kids channel in Latin America. I redesigned the avatars and we used the banner space to tease new content or other opportunities for users on natgeokids.com. We had several themes--animals, ocean, space and nature.
These banners teased Nat Geo Kids content on the Fox channel on Saturday mornings.
