Little Kids First Big Book series
I redesigned the logo treatment for this popular big book series in 2023 to better capture the gift market and to better bring the other lines under the brand into the same visual identity.
New logo and refreshed look on the board book series in the line.
We also planned to refresh the Nature Guide series with the new logo for reprints. I designed this refresh of the original title with the new logo. (Original book cover design by Sanjida Rashid. View on Amazon.)
The new Encyclopedia line will also carry the new logo. (Book cover design by Julide Dengel.)
Original Design
I designed the original book in this series, Animals, in 2010 (below). The interior was designed as a coprint--all black text for a plate swap. We also picked up the Little Kids logo from the magazine that launched in 2006 and still has many subscribers today.
We did a font refresh in 2020 but still needed to look at the branding of the various lines as a whole.
