UX/UI Family Membership Pitch
PROBLEM: We were asked by internal stakeholders to brainstorm a family membership monetization option as an add-on to the National Geographic membership package that would come with special kid-and-family-specific benefits.
SOLUTION: A vibrant and visual pitch deck that would showcase our solution for a family membership based on research of the kids and family segment of National Geographic users.
RESEARCH
Previous research helped us to establish goals and determine what the audience was looking for.
WIREFRAMES
I designed simple wireframes that led you through a membership signup and used exciting visuals to get stakeholders invested.
BENEFITS OF MEMBERSHIP
Each membership benefit received its own slide with stunning visuals.
I designed wireframes for a few more screens to help stakeholders better visualize the project.
