Explore! Learning Program
I art directed the brand marketing firm, StyleWorks, to develop the logo, marketing assets and a style guide based on my creative brief. I conceived and designed the book covers and designed multiple style chapters for the interiors.
Workbooks
These workbooks are printed on uncoated, textured paper that makes them really stand out from the competition. I wanted the paper texture and the combined illustration and photography to make the books feel high-end and special enough for gift giving.
Using Illustration & Photography
I commissioned the cover illustrations to work with the lively, engaging photographic animals that were curated from stock imagery and color corrected.
Illustrations by Melanie Mikecz
We used a combination of illustration and photography to make learning feel fun.
Leveled Readers
We also rebranded our popular leveled reader line to match with the Explore! program. All new readers will receive the new branding and refreshed interior. We are also updating and reissuing the top 10 most reprinted readers with the new style.
Digital Hub
The Explore! program will have a home at books.disney.com. Here are some prototypes of the hub on both large and small screens. I led a session with stakeholders to determine what areas were the most desirable for this hub and we also did an exploration into audience.
There is huge potential for other media products to be included in this line like chapter books and other formats such as flash cards, activity placemats and digital learning apps.